Counter Context moves to New Era Square

The built environment communications agency, which offers PR and public consultation advice, has relocated to larger premises in Sheffield.

The 37-strong agency, which includes PR brand Altitude, will take up 3,700 sq ft in the emerging development off St Mary’s Gate after moving out of its current home in St James’s House on Vicar Lane.

“New Era is a beacon of city regeneration and reflects our values as a growing and ambitious organisation,” explained Alexis Krachai, managing director of Counter Context.

“The area is vibrant with bars and cafes at street level and is a great fit for both Counter Context and Altitude.

“Counter Context supported New Era Square Developments with communications consultancy when the scheme was in its infancy and to return and make this our new home is fantastic.”

New Era is a development led by Sheffield-based developer Jerry Cheung, working with Chinese investors.

Krachai added: “Coming out of the pandemic we focussed on making our offices magnetic rather than mandatory. This move to New Era involves increasing our office space by 50% and investing in a world-class working environment. We’re especially pleased to have used a local supply chain to keep our investment in the local economy.”

The business was advised on its new office by agent Colloco and the fit-out was by BLOKKA and FORMM.

Counter Context supports property, energy and transport schemes and has seen its headcount double since the pandemic.

Clients include local authorities reshaping town and city centres, investors in renewable energy, utility companies and private developers.