The group is now in 16 countries. Credit: via Counter Context

Sheffield bags retail win

Danish homeware brand Søstrene Grene will open its first Yorkshire store within the Heart of the City scheme this summer.

The 5,600 sq ft shop will be located in Grosvenor House on Cambridge Street, part of the development quarter being advanced by Sheffield City Council and development partner Queensberry.

Joining the likes of Weekday, Monki and Marmadukes on the ground floor of the flagship office building, the Sheffield store adds to Søstrene Grene’s UK portfolio, which now includes Manchester, Nottingham and Derby.

Founded in Denmark in 1973, Søstrene Grene prides itself on offering a wide range of good-value, Scandinavian-designed products – including home accessories, gifts, kitchenware, stationery, interior furnishings and more. The brand is now in 16 countries.

Chief executive and co-owner of Søstrene Grene, Mikkel Grene, said: “We are very happy to be opening a store in Sheffield, as we have been wanting to trade here for a while. We always strive to offer our customers beautiful experiences when they visit a Søstrene Grene store and we are looking forward to bringing some traditional Danish ‘hygge’ into shoppers’ everyday lives.

“We wish to contribute with a completely new shopping experience, and we cannot wait to invite our new and existing customers inside for a moment of ‘hygge’ at the new store.”

Jonathan Cooper, UK joint venture partner at Søstrene Grene, said: “We’re so excited to be opening our first Yorkshire store this summer. The Heart of the City is the perfect location for our brand to introduce its affordable price points, aesthetic designs and unique shopping experience to the people of Sheffield.”

Cambridge Street will welcome the store this year. Credit: via Counter Context

Cllr Ben Miskell, chair of the transport, regeneration and climate policy committee at Sheffield City Council, said: “We’re delighted to welcome Søstrene Grene to Heart of the City. It’s a fantastic brand and we’re thrilled they want to become a part of our city, and the wider region too. I’m sure it will be a hugely popular addition to the city centre.

“Attracting the brand’s first store in Yorkshire is exactly what we want to see in the city centre – our investment in Heart of the City starting to unlock new businesses and jobs. With many more elements of the scheme opening later this year and early 2024, momentum is certainly growing and this will be just one of many exciting announcements over the next few months.”

SCC said that progress across the wider development is progressing well: set to open this year are the office buildings Elshaw House and Isaacs Building, along with the Cambridge Street Collective food hall and residential development Kangaroo Works.

Practical completion has just been reached on the 37,000 sq ft Isaacs Building, with the 75,000 sq ft Elshaw House, a carbon-neutral scheme, due for completion in autumn.

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