Scarborough is also busy working on the Old Medical School in Leeds. Credit: SGI

Scarborough Group promotes from within

Nicola Bulley is taking on the role of group marketing and business development director, expanding her role across the company’s commercial development portfolio and its wider corporate operations.

Bulley has been with SGI for more than four years, and has more than two decades of marketing experience in the property industry.

Prior to SGI, she was at Lambert Smith Hampton for 13 years, most recently as Interim Head of Marketing and Business Development, where she led the repositioning of the national marketing function to more closely align with business development and research.

Before that, she was with CBRE for almost eight years, supporting the marketing for its Building Consultancy, Asset Management, Valuation and Retail Agency divisions.

Whilst at Scarborough, she has worked on shaping the identity of some of the group’s high-profile regeneration schemes, including Thorpe Park Leeds, Sheffield Olympic Legacy Park, Square One Scarborough, and Queensferry One Rosyth.

In her expanded role, she will take on a broader remit in helping to identify and secure new business opportunities and strategic partnerships, with a particular focus on SGI’s growing Scarborough Management Services division.

She will also work closely with the executive team to support the Group’s capital investment strategy at both a corporate and project level, including engaging with joint venture partners, funders and institutional investors.

Simon McCabe, chief executive of SGI, said: “Nicola has been a big part of some of the group’s most successful projects and she’s earned this step up.

“She understands how to tell the right story, bring people with us and open up new opportunities. This new role gives her the backing to go even further with that, not just across our commercial developments, but for SGI as a business.”

Bulley added: “For me, marketing and business development go hand in hand. When you truly understand your audience, you can position your product more effectively and create impactful, engaging campaigns that open doors and, from there, build the kind of relationships that lead to tangible results.

“I’m extremely proud of what I’ve already achieved at SGI and this new role gives me the opportunity to play a more active role in shaping its next phase of growth.”

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