Outside-of-London hat-trick for Victoria Leeds

Byredo is the third brand to choose the shopping destination for its first non-London UK store, joining recent additions Nobody’s Child and Tumi.

Following its success as a concession within nearby Harvey Nichols, the fragrance and skincare retailer has taken 2,000 sq ft at Victoria Quarter.

Lunson Mitchenall and Central Retail acted for Victoria Leeds, which is owned and operated by Redical.

Rachel Bradburn, leasing director at Victoria Leeds, said: “Health and beauty as a category performs exceptionally well at Victoria Leeds.

“The brand’s first standalone store outside of the capital adds yet another point of difference to the destination, further establishing Victoria Quarter as the go-to premier location for luxury names in beauty, fashion, and more.”