Ops director joins Casa by Moda
Sarah Nelson has joined Moda Living’s single-family rental division, having previously worked with PBSA and BTR specialist Fresh.
Harrogate-headquartered Casa by Moda is gearing up to welcome its first residents in the coming months.
The addition of Nelson, who brings more than two decades of operational experience at senior leadership level within the sector, shows Casa by Moda gearing up to welcome its first residents in the coming months.
She will be responsible for the strategic direction and management of the operations teams as well as agreeing and implementing the company’s vision to achieve long-term, sustainable, and profitable growth.
The role will also see her work with the rest of the senior leadership team to continue to drive innovation, Moda, itself part of the wider Caddick Group, said.
Nelson said: “This felt like a very natural move for me. The Casa brand, mission, and values of putting the customer at the heart of everything are aligned to my own personal values, so I feel a very close affinity with Moda Living’s proposition. Straight away I knew I could both passionately commit and add a huge amount of value to the business.
“The single-family rental market is growing at speed, so it’s a really exciting time to transition into this emerging sector. I can’t wait to see our new communities come to life later this year as we ensure our future Casa residents have an amazing experience living in our next generation of suburban neighbourhoods.”
Prior to joining Fresh and working her way up to director level in a 12-year spell with the firm, Nelson worked for student specialist Unite.
Stephen Rogers, associate director at Casa by Moda, said: “Sarah is a fantastic addition to the growing Casa team at this crucial, exciting moment for the business. With her wealth of experience in the living sector, we’re confident that she will play a pivotal role in the growth of Casa as we look to open our first neighbourhood this year and work towards our goal of securing 5,000 new family homes by 2025.
“We know Sarah shares our vision of providing our residents with a best-in-class experience that puts service, technology, wellbeing and sustainability at the very forefront of what we are looking to deliver here.”
Casa announced in May that its first neighbourhood, a 156-home project called Casa, Vista Park, will open its doors in Glasgow in the coming months.