Meadowhall scores hat-trick of deals

Accounting for a combined 9,000 sq ft, Crew Clothing, LEGO and designer toy store Pop Mart have all signed up for new or expanded space at the Sheffield retail destination.

Chinese-born toy retailer Pop Mart has signed for a 2,618 sq ft unit on Meadowhall’s High Street upper level, marking its debut in South Yorkshire.

Pop Mart will use this regional flagship to sell their expansive collection of collectable toys, such as Labubu’s, Hello Kitty, and Disney, and joins fellow East Asian-inspired brands in Miniso and Kenji.

Global mega-brand Lego has relocated into an upsized store on Meadowhall’s lower mall High Street, following a successful 15 years at the mall.

The 4,561 sq ft unit will serve as “a vibrant hub for the building community, hosting product launches, interactive experiences, and special events”. The store now sits among the recently launched spaces for Pull&Bear and Stradivarius.

Now open on The Avenue’s lower level, Crew Clothing has taken a 2,000 sq ft unit showcasing coastal-inspired collections across womenswear, menswear, and childrenswear.

Other brands on The Avenue include Whittards, The White Company, and L’Occitane on the lower level and Molton Brown and Frasers on the upper floor.

Richard Crowther, retail leasing director at British Land – asset manager of the centre for Norges Bank IM – said: “The addition of three powerhouse retailers to Meadowhall’s retail mix, including a regional debut for Pop Mart and a significant upsize for Lego, is indicative of sustained leasing demand here, and its reputation amongst the best brands as the region’s prime retail destination.

“Having Crew Clothing on The Avenue is also a sign of the role we play in shaping the destination, putting the right brands in the right places, as this part of the mall takes shape as a more premium shopping experience.”