Honey adds three to senior ranks

Dean Cutts, Richard Short and Nadine Trigg have joined the Sheffield housebuilder, completing its central region leadership team.

Cutts and Short have been recruited as technical director and commercial director respectively, while Trigg has joined as head of customer service.

With 28 years of experience in technical positions, Dean Cutts joins Honey’s central division from residential developer Harron Homes. His new role sees him head up the region’s technical delivery, from house type and development design to supporting land, commercial and construction teams.

Short, who has 26 years’ experience in the housebuilding industry, joins from Avant Homes. At Honey, he is responsible for overseeing the commercial function of the central region.

Trigg joins from York housing giant Persimmon Homes and has more than 10 years’ experience in the property and housebuilder sectors. She is responsible for Honey Central’s customer service output, including supporting and managing customer queries.

Since being launched in October 2022 by ex-Avant chief executive Mark Mitchell, Honey has secured 18 sites across Yorkshire and the Midlands that will deliver 2,250 homes and a combined gross development value of £609m.

The company is backed by private equity firm Alchemy Partners and its Alchemy Special Opportunities Fund IV which has £937m of fully committed capital.

In March this year, Honey announced the launch of its two regional offices, Honey Yorkshire and Honey Central, following the appointment of Chris Coley as managing director. Honey Central is based out of the housebuilder’s existing premises on Ecclesall Road in Sheffield.

Mitchell said: “We are in position to accelerate growth plans across our Central operating region through securing additional sites and providing more people with the opportunity to own a Honey home.

“The appointments of Dean, Richard and Nadine are integral to this. They bring a wealth of experience within their respective fields which will prove invaluable as part of our expansion strategy.

“I am very pleased to welcome all three of them to Honey and look forward to working with them to build on the momentum we have already gathered across South Yorkshire and the Midlands.”

Projects currently on the books include a £15.5m scheme in Waverley, one of South Yorkshire’s key development areas, and a £53m project in Bessacarr, Doncaster.