Barbour to make Leeds debut

Victoria Leeds, the shopping centre owned and operated by Redical, will be home to the brand’s first standalone store in the city.

The store within the Victoria Quarter will showcase Barbour’s new ‘heritage’ design concept, across two floors and accounting for 2,679 sq ft.

This will be the brand’s first new ‘heritage’ retail shop outside of London, and will showcase Barbour’s heritage menswear and womenswear collections.

Located at Victoria Quarter’s 9-11 King Edward Street, the concept store will complement and enhance the original character and heritage of the grade two-listed unit, Redical said.

Redical bought the centre from Hammerson for £120m in 2022.

Set to open in the coming months, the store will add to Victoria Leeds’s roster of high end British brands, which includes Vivienne Westwood, Mulberry, Boodles and Penhaligons.

Rachel Bradburn, leasing director at Victoria Leeds, said: “Victoria Leeds has always been a home for leading British and independent brands but since Redical’s new ownership, we’ve seen a significant shift.

“Our impressive performance so far this year, coupled with the arrival of prestigious brands like Barbour with their newest concept store, exemplifies this momentum.

“This latest signing is yet another example of Victoria Leeds being the destination of choice for high calibre brands seeking a premium location with a proven loyal customer base. We’re very excited for Barbour’s new store opening later this summer!”

In addition to the Barbour deal, jewellery brand Missoma recently announced what will be only its second-ever permanent, flagship store this summer at Victoria Leeds.

The 2,250 sq ft Victoria Quarter boutique will mark a regional debut and first standalone Missoma space outside of London.