A good look for Victoria Leeds
Facial fitness brand FaceGym has signed at the retail destination, marking its second standalone studio in the UK outside London.
The renowned massage concept is taking the 1,800 sq ft unit formerly occupied by Russell & Bromley at Victoria Gate.
The brand offers clients non-invasive facial workouts, combining massage techniques, cutting-edge technology, and performance-led skincare to lift, sculpt, and strengthen the skin.
With expert trainers, personalised treatments, and the brand’s skincare range on hand, the studio will add self-care to Victoria Leed’s tenant roster and another offering to its affluent consumer base.
LM and Central Retail represented Redical, owner and operator of Victoria Leeds, while Today Forever acted as the franchise partner for FaceGym Leeds.
James Edmondson, asset manager at Redical, commented: “FaceGym comes at a transformative time for Victoria Leeds, as we continue to branch out and diversify our tenant mix to a degree that sets us apart from the rest.
“This firmly reflects our position as a prime pitch for brands that want to expand outside of London, as we remain not only a place to shop but also a premium lifestyle choice.”
Angelo Castello, chief executive at FaceGym, added: “The city has a thriving beauty, wellness, and retail scene, making it the perfect location for our next studio. We’ve seen growing demand from customers across Yorkshire, and we can’t wait to introduce even more people to the benefits of facial fitness.”
Zahrabibi Kachra, chief executive of Today Forever, said: “We believe health and wellbeing is more than a trend – it’s a lasting shift in the way people choose to live. At Today Forever, our mission is to help people feel healthier, happier, and more confident in their own skin.
“FaceGym perfectly embodies that vision. It offers a truly differentiated experience that combines innovation, performance, and self-care, empowering people to invest in themselves in a way that delivers both visible results and lasting confidence.”
